Rafael Basso

UX/UI Design | Graphic Design | Web Design

I'm an innovative, dynamic, team play and bilingual professional (Portuguese and English) holding a Degree in Digital Media, Diploma in Graphic design and overall 10 years of experience in graphic design, digital marketing and graphic web design.

Strong know-how and experience in creating successful digital Campaigns, print and web materials for BTC and BTB clients.

Double nationality Brazilian/Italian.

Football and rock 'n roll lover and I don't refuse an invitation for a beer or a barbecue.

My references are David Carson, Hans Rudolf Giger, Derek Riggs, Hans Donner, Masami Kuramada, Aloísio Magalhães, Alexandre Wollner, Laerte, Andrew Loomis, Stan Lee, Cao Hamburguer, Eduardo Kobra, Os Gemeos and Steve Jobs.



UI/UX Designer

AIB - Dublin - Ireland

Understanding the problem given
Outlining key questions that need to be answered
Compiling competitor analysis
Leading customer interviews
Compiling and analyzing data and qualitative feedback to identify problem statement to inform design decisions
Determining information architecture through user flow diagrams and journey mapping
Creating wireframes to visualize solution for team discussion
Developing high fidelity designs and interactive prototypes
Conducting and moderating usability testing with existing AIB customers
August 2021 - present

UI/UX Designer

Accenture - Dublin - Ireland

Creating a new Accenture's educational portal.
Developing the portal structure and strategy.
Prototyping all designs using Adobe XD.
Ensuring that the user interface is friendly and responsive.
Helping the developers if necessary.
Designing a new survey app by using Microsoft Power Apps.
Connecting the app with a SharePoint List to collect the answers.
Achievements: Being a member of a Deep and Learning project, working with teams spread worldwide (Argentina, Chech Republic, India, Ireland and USA).
January 2021 – August 2021

Senior Agent - Trust and Safety

Accenture - Dublin - Ireland

Supporting the team leads and providing cover when needed.
Assisting the work force management processes e.g.rostering, break / vacation/ attendance management.
Supporting new and existing team members by being a point of contact between them and the management always ensuring effective handling of client’s requirements.
Managing communication issues in the project cross teams among Quality, Training and Operations. Helping my colleagues being an SME.
Being a member of the wellness team aiding my colleagues mental health.
Achievements: Enhancing my people skills by being a point of contact between the workforce and management, showing up solutions to day by day issues.
October 2020 - Actual Job

Graphic Designer, Coding Instructor

Accenture - Dublin - Ireland

Delivering Coding classes (HTML and CSS) remotely for Accenture's employees In Ireland, Germany, Philippines, Poland, Portugal and the United Kingdom.
Responsible for the project internal communication creating responsive websites, presentations and graphic materials.
Developing seasonal campaigns and materials to divulgue wellness activities.
Achievements: I certified 60 people in 6 different countries, increasing my teaching skills, this job was volunteer.
January 2020 – December 2020

Content Reviewer Associate

Accenture - Dublin - Ireland

Reviewing user reports and correctly applying client’s policies.
Ensuring that information security practices and ethical standards are carefully observed.
Analyzing different content which includes photos, videos, profiles and text-based material.
Guarantee that every piece of information in violation of client’s terms is accurately identified and removed from the platform as soon as possible.
Achievements: Score above average with a high performance of videos reviewed and several times globally the most productive team of the project.
August 2019 – October 2020

UI/UX Designer

SaúdeJá Suplementos Alimentares - Ribeirão PIres - Brazil
(Food Supplement online store)

I worked in this company for almost 6 successful years, and it was an amazing experience because my functions on the first day were completely different from the last one, this opportunity gives me the chance to develop myself as a professional giving more duties and paying me extra courses.

My principal tasks were:

Served as UX/UI Designer on a wide range of projects. Worked as part of a team and actively participated in internal kick-offs, brainstorming sessions and reviews.
Developed creative content that followed creative briefs, user centered approaches and adhered to business objectives applying UX design concepts, like user interviews, low-fidelity wireframes, prototypes and user testing.
Juggled multiple projects while developing high-quality creative and achieving meeting deadlines
Conducted A/B Tests
Conducted Qualitative research and data
Introduced the use of user experience concepts for responsive sites with SEO strategy implemented, improved company website rankings in search engines and increased 15% in registration through email marketing.
Successfully created user centered email marketing campaigns with a 25% increase in sales thanks to the use of this tool. Changed the store layout within Magento tools.

April 2013 - July 2018

UX/UI Designer and Graphic Designer

Kartal Comumicação - Santo André - Brazil
(Advertisement Agency)

Opening a company was an extremely wonderful experience because I learned properly about administration and how to handle with people, clients and partners, although I acquire knowledge of how is the best way to promote me for mine public.

My principal tasks were:

Devised strategies to drive online traffic to the company website.
Tracked conversion rates and made improvements to the website following UX design guidelines.
Developed and managed digital marketing campaigns.
Applied a range of techniques including paid search, SEO and PPC.
Designed, built and maintained social media presence managing online brand and product campaigns to raise brand awareness.
Managed the redesign of the company and client's' website, by applying all user experience concepts, like user/stakeholders interviews, low fidelity wireframes, high fidelity prototypes, user testing, before wrapping up the projects. Improved the usability, design, content and conversion of the company website.
Planned and controlled budget across all digital marketing efforts.
Evaluated user research, market conditions and competitor data, to apply user focused strategies.

August 2011 - April 2013

Graphic Designer

Idealfarma - São Paulo - Brazil
(Pharmaceutical Industry)

I was responsible for the marketing department, developing all the visual communication for the company's products, and I helped to organize some fairs.

My principal tasks were:

Use innovation to redefine a design brief within time and cost constraints.
Worked with an effective range of media, including computer-aided design (CAD), and has kept up to date with emerging technologies.
Redesign technical catalogues for pharmaceutical industries demonstrating my skills with clever sketches and on layouts ready for print.
Development of pharmaceutical fairs.

December 2010 - August 2011

Graphic Designer

C2 Comunicação - Santo André - Brazil
(Advertisement Agency)

My first job in the design field, I'm so glad to have worked there in reason of this company was for me a great school, they give me the job during my academic studies, so I could learn the theory and the practice at the same time.

My principal tasks were:

Developed visual communication for fairs such as Feira do Caminhoneiro, FENATRAN, CONFENAR, the Ford VIP`s room for the Formula Truck, the Ford EcoSport`s release event in 2010, and successful exhibitions for wholesalers and distributors from ABAD and ADERJ.
Provided graphic properly designing for several clients like Ford, Tenda Atacado, ABAD and ADERJ.
Created the Tenda Atacado's email marketing daily and all the visual communication for this client.

July 2008 - April 2010


Graphic Design | Motion Graphics - Diploma

Panamerican School of Arts and Design - São Paulo - Brazil

During the first two years, we studied all the concepts of graphic design like drawing, painting, art's history, photography, advertisement in general and their applications in addition to Adobe's software.

In the third year, , we learned animation and Motion Graphics, using After Effects and Adobe Flash.

I won the Honourable Mention in the project Criatividade Panamericana.

February 2010 - December 2012

Digital Media - Bachelor Degree

Methodist University of São Paulo - São Bernardo do Campo - Brazil

During this course, we learn art's history, painting, drawing, adobe's software, sound mixer, animation, 3D, edit and produce video, photography, binary language, programming logical, CSS, HTML, PHP, ActionScript.

It was a very embracing kind of studies, and I choose the graphic and web design field.

I won the Academic Prize (Destaque Award) for the best last project (TCC) in 2009.

February 2007 - December 2009

Extra courses

Web Development

IBAT College Dublin - Dublin - Ireland

Web development course focused in JavaScript.

June 2019 - September 2019

Mobile Interface Design

Quaddro Treinamentos - São Paulo - Brazil

Design thinking concepts and I developed the prototype of an app using the software: Sketch, InVision and Marvel.

January 2018

Artistic Draw

Quanta Arts Academy - São Paulo - Brazil

Draw concepts: Human body, animals, perspective and colourize

July 2014 - July 2015

HTML 5 and CSS 3

Senac - Santo André - Brazil

HTML 5 and CSS 3 concepts

April 2014 - July 2014

Web Design

Impacta - São Paulo - Brazil

Programming logic, XHTML, CSS, ActionScript 3.0, Dreamweaver and Flash

June 2010 - November 2010



Arya School/Central School of English - Dublin - Ireland

English with Trinity College London's Certificaton

September 2018 - March 2019
January 2020 - studying now


Richard Rugh Fisk Foundation - Santo André - Brazil

English course Advanced level

February 2002 - December 2009


Richard Rugh Fisk Foundation - Santo André - Brazil

Spanish course Basic level

February 2011 - June 2011


Print Design

Print Design


UX Design

Mobile Design








after efects

After Effects














Email Marketing



Social Media

Social Media




March 2010
Criatividade Panamericana

Honourable Mention in the project.

December 2009
Destaque Award

I won the prize "Destaque Award" for the best project of the Digital Media course.

February 2016
Por um futebol mais bonito

This successful project was posted on 2 design blogs Designers Brasileiros and Caffe Designer (Click in download in the edition number 10) and on a website that talks about "males subjects" Testosterona.
All the sites interviewed me (content in Portuguese).



Dublin, Ireland


+353 83 069 6009