Designing how people and AI agents actually talk to each other.
Hi! I'm Rafael
An AI-driven senior Product Designer,
always matching business' requirements with user's desires.
/ Professional Experience
Altify - Senior Product Designer
- Creating end-to-end experience of how our customers interact with the product.
- Contributing to the product design strategy all the way to the UI details.
- Understanding problems and identifying user needs and motivations.
- Using effective user science to uncover the best solutions to high potential user problems.
- Helping with the implementation of designs, ensuring design solutions are understood and executed correctly.
- Mentoring other designers on the team to grow within their roles.
- Defining and maintaining UX best practices, ensuring consistency and usability across products.
AIB Bank - UX/UI Designer
- Understanding the problem given.
- Outlining key questions that need to be answered.
- Compiling competitor analysis.
- Leading customer interviews.
- Compiling and analyzing data and qualitative feedback to identify problem statement to inform design decisions.
- Determining information architecture through user flow diagrams and journey mapping.
- Creating wireframes to visualize solution for team discussion.
- Developing high fidelity designs and interactive prototypes.
- Conducting and moderating usability testing with existing AIB customers.
Aunua Global - UX/UI Design Lead
Accenture - Senior Agent, Trust & Safety / UX/UI Designer
Saúde Já - UX/UI Designer
Kartal - UX/UI Designer
Idealfarma - Graphic Designer
C2 - Graphic Designer
/ Professional Education
Escola Panamericana de Arte e Design
- Learned all graphic design concepts, applications, Adobe suite, animation and Motion Graphics.
- Honorable Mention in the project "Criatividade Panamericana".
Universidade Metodista de São Paulo
- Learned during the course: art history, painting, drawing, visual concepts and software, sound mixing, animation, 3D, video production, HTML, PHP.
- Won the Destaque Award for the best project of the course in 2009.
/ Certifications
AI for UX Designers
AI Agents & Automation Development - No Code & ChatGPT
UX Design Mentorship Programme
Advanced CSS and Sass
HTML5 and CSS3
Web Development - JavaScript
English Certification
UX/UI Design for Mobile Interfaces
Artistic Draw
HTML5 and CSS3
Programming Logic
XHTML - Tableless
/ About
I'm Rafael de Rezende Basso, a UX/UI Designer with dual citizenship (Brazilian and Italian), based in Portlaoise, Ireland. A polyglot professional (Portuguese, English and Spanish) with 15+ years of experience, holding a Degree in Digital Media, a Diploma in Graphic Design, and certificates in UX/UI Design and Front-End development (HTML, CSS, JavaScript).
I have strong technical know-how in creating user-centred solutions - always matching user's desires with business requirements - based on data collected through researching people's behaviour and market trends.
Right now, I'm focused on conversational design and working as an AI-driven designer, building agents and integrating them into existing UIs so they feel native, useful and trustworthy rather than bolted-on.
On the side, I'm a UX design mentor and HTML/CSS instructor - I've certified 70 people across Brazil, Germany, Ireland, the Philippines, Poland, Portugal and the United Kingdom. I also run weekly free portfolio reviews for junior UX designers to help them land their dream job.
Along the way I've been recognised with the Prêmio Destaque 2010 for the best Digital Media course project of 2009, and an Honourable Mention for the "Criatividade Panamericana" project in 2012.
/ Recommendations
-
Sarah Harrigan
Empathetic Product Leader: Innovative · Insight Driven · Results Orientated · May 15, 2026 · Managed Rafael directly
I have worked with Rafael for the past two years now and I can't recommend him enough. He is at the forefront of all things Design with AI, he is assertive and his passion for the customer experience is unmatched. Rafael is the type of Product Design Thought Leader you want on your team, thinking outside the box, challenging ideas and bringing powerful solutions to the table.
-
Daiko Hachiya
Product Design Manager at Upland Software · March 25, 2025 · Managed Rafael directly
I've enjoyed watching Rafael grow from a talented tactical designer into a truly strategic product designer. Over the past few years, he's taken on more complex challenges, leading projects from inception to completion with a calm and confident approach. Rafael has a knack for speaking the language that resonates with each team member, whether he's diving into technical details with developers or sharing clear, simple narratives with PMs. Not only is he a joy to work with (he brings a very chill, collaborative vibe to our team) but he also goes above and beyond by mentoring junior designers outside of work and helping them polish their portfolios and resumes. His passion for design extends well beyond his day-to-day work, and it's clear that he's committed to raising the bar for any organization lucky enough to have him on board. Rafael is passionate about his growth, and every 1 on 1 ends with a, 'what can I do better as a designer'. I'm confident that Rafael will continue to elevate any team or project he's a part of, and I'm excited to see where his journey takes him next!
-
Suzana Oliveira
Coworker and coordinator
I had the opportunity to work with Rafael as a coworker and as his coordinator, on both experiences he showed great creativity, interpersonal skills, a great team player and highly committed with results. He's always interested on learning new things and helping the team achieve the results. I highly recommend Rafael as a coworker and personal friend.
-
Leon Nussbaumer
Driving business growth the human way, with AI · September 27, 2021 · Rafael's client
I was part of Rafael's introductory course to HTML and from being "afraid of the language" I became an enthusiast. He is super patient with the students, very approachable and finds really easy to simplify complex subjects. If you get the chance to join his course, do it while he's not charging millions for it!
-
Larissa Arnold
UX Researcher & UX Designer at Madcraft · September 12, 2024 · Rafael's client
Rafael is an excellent mentor, I took part in the portfolio review for Junior UX Designers, and it was my turning point. His method is very good, he asked me to present my portfolio and a case study, and from that he gave me valuable feedback, his way of explaining is simple, without a lot of beating around the bush and most importantly he is sincere. For example, he showed me how to structure my website to make my projects stand out to Hiring Managers and Recruiters, he showed me examples of portfolios from market references, and he gave me tips on what to highlight in my projects when I present them at an interview. This has given me the confidence to apply for jobs and feel more prepared for interviews. Rafael also asked me to collaborate on his blog, creating content about UX/UI Design, which has opened doors to freelance work and more interviews. I'm immensely grateful for the mentoring and support Rafael has given me, and I highly recommend that if you've just graduated in UX you take part in the portfolio review, which is something so valuable that words can't describe it!
-
Ema Devcic
UX/UI Designer · Product, Strategy & Customer Experience · MSc User Experience Design · May 11, 2025 · Rafael's client
I'm so grateful for the time Rafael took to mentor me. He reviewed my work, walked me through real-world examples, and shared some unique ideas that will help take my portfolio to the next level. Thank you for your time and support, Rafael!
-
Aline de Brito
Communication & Marketing · Circular Economy · September 17, 2024 · Rafael's client
I connected with Rafael on LinkedIn earlier this year, and his willingness to help a complete stranger was remarkable to me. Despite not knowing me personally, Rafael dedicated his time and expertise to review my portfolio. Rafael's guidance was so insightful that I filled four pages of my notebook with notes during our first session. His knowledge in UX Design and his eye for detail were important to understand my purpose and, consequently, improve my portfolio. More than just advice and suggestions, he brought practical examples that were directly applicable to my work, proving his broad knowledge. His feedback helped me understand what was important and relevant for the position I was seeking, and his support was crucial in enhancing my confidence. I secured an internship in February 2024 and transitioned to a UX Design role in August 2024. I believe both the first and review sessions were game-changers in my career and mindset as a professional. I see his availability and willingness to help as an example to follow and a soft superpower. I have already recommended him to other designers, and I am pleased to do so again through this message.
-
Maria Gardette
Technical Support Engineer @ Trustpair · Helping enterprises secure payments through advanced technical support · August 10, 2021 · Worked with Rafael but on different teams
Rafael was the person who gave me the basics in HTML & CSS and then inspired my wish to go back to study, particularly Computing Studies. Rafael took the time to teach every level of student — some in the group already knew, but most of us, like me, had no idea of what CSS would have to be doing with HTML. Thanks to him, I was able to create an online CV that helped me enter a Higher Diploma at NCI.
-
Lissandro Silva
Creative Designer with UX/UI Knowledge · April 22, 2024 · Rafael's client
Rafael's mentorship on UX/UI design was fantastic! He delved deep into the importance of user research, which I can see will be crucial for understanding user needs and creating effective designs. He also showed me how my existing skills in graphic design can be directly applied to the UX/UI field. His evaluation of my portfolio was incredibly helpful — for example, he suggested reframing a project to better showcase my UX/UI design skills.
-
Amaya Santamaria
People & Operations Manager · May 11, 2022 · Worked with Rafael on the same team
I took some programming classes with Rafael and he was a great teacher! I learned how to create my CV on my own website. He was patient, understanding, and kind. He knew a lot about the topic and could spot our mistakes easily when for us it was impossible. 100% would recommend working with Rafael as a colleague or a teacher.
/ In Life






/ Entertainment
How we decide to have some fun and de-stress is also a very important information. In my case, those songs and some TV shows were not only entertainment - because of them I started to be interested in the English language and to study it as a teenager. Especially those bands helped to shape my personality.











